On the net or not?
The internet will the first port of call for many people looking for homes abroad. Of course, most Estate Agencies have web sites these days, but how many have web sites that can actually be found on the internet? This is a problem we have addressed by subscribing to two property web sites which deliver the visibility our clients need.
Advertising effectively on the Internet
PrimeLocation and Vebra
As well as appearing on Itili's own web site, itili.com, your home will appear on PrimeLocation.com, the premiere property web site for high value homes, which we share with Knight Frank, Savills, Hamptons and other quality agents. By advertising here, we reach customers with high spending power; the type of people who are most likely to be looking for homes abroad. Itili is currenly the only Estate Agent in Italy to fully utilise PrimeLocation's ablity to present Virtual Tours, ground plans and e-brochures.
Both web sites are seen internationally and have generated enquiries for homes we are selling from as far away as Tasmania, Hawaii and South Africa. Our statistics show that in an average month we reach, more than 1,500 customers through the internet.
Our press advertising
We invest on our customers behalf
We advertise our customers properties in specialist Italian lifestyle magazines 'Italy', 'The Italian Magazine' and 'Italia!' and also in BBC's 'Olive' magazine and PrimeLocation's own premium property magazine. In addition, we benefit from PrimeLocation's regular advertising in the The Sunday Times and on national TV in the UK.
Our customer database
We may already have your buyer
The first thing we'll do when you instruct us to market your home is to check to see if we already have a potential buyer waiting, among people who have inquired about homes with us in the recent past. Clients who have expressed an interest in remaining on our books will be e-mailed details of your home if it matches the criteria they have chosen.