On the net or not?
The internet will the first port of call for many people looking for homes abroad. Of course, most Estate Agencies have web sites these days, but how many have web sites that can actually be found on the internet? This is a problem we have addressed by subscribing to two property web sites which deliver the visibility our clients need.
As of spring 2009, we rank number 9 on Google for the search phrase "Estate Agents in Italy" (the first 8 results being for property aggregating services)
Advertising effectively on the Internet
Rightmove
As well as appearing on Itili's own web site, itili.com, your home will appear on Rightmove, the UK's number one property web site. By advertising here, we reach customers with high spending power; the type of people who are most likely to be looking for homes abroad. Itili make full use of Rightmove's's ablity to present Virtual Tours, ground plans and e-brochures.
Both web sites are seen internationally and have generated enquiries for homes we are selling from as far away as Tasmania, Hawaii and South Africa. Our statistics show that in an average month we reach, more than 1,500 customers through the internet.
Our press advertising
We advertise reugularly in specialist Italian lifestyle magazine 'Italia!' which is distributed worldwide.
Our customer database
We may already have your buyer
The first thing we'll do when you instruct us to market your home is to check to see if we already have a potential buyer waiting, among people who have inquired about homes with us in the recent past. Clients who have expressed an interest in remaining on our books will be e-mailed details of your home if it matches the criteria they have chosen.